Course Content
Week 1-2: Foundations of Value Added Agriculture
o Overview of the agricultural value chain in Canada. o Overview of value-added agriculture and its economic significance. o Case studies: Local and global examples of successful ventures.
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What is Value Added Agriculture?
Response Assignment-From What is Value Added Agriculture PPT
Case Studies- Value Added Chain
Case Studies to discuss- Success Stories in Value Added Agriculture
Week 3-4: Market Trends and Oppurtunities
o Understanding consumer preferences (e.g., organic, local, specialty products). o Identifying gaps in the market for value-added products and services.
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Consumer Preferences-PPT Notes
Consumer Preferences YouTube Video-Marketing Business Network
Organic, Local, Free Range, Antibiotic Free- What does this mean?
Identifying Gaps for Value-Added Products and Services
Indentifying Gaps in Markets Case Studies
Week 5-6: Value Chains and Partnerships
o Building efficient value chains and reducing waste. o The importance of partnerships with suppliers, distributors, and retailers.
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The Value Added Chain- Ag For Life PDF
Food Value Chain Infographic
Importance of Reducing Waste Lesson
Reducing Waste Response Question
Week 7-8: Defining the Problem and Solution
o Identifying a real-world agricultural problem to address. o Crafting a clear, concise solution tailored to the target market. Begin Lean Business Plan- Week 7 through 12
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Reflection Assignment: Analyze Case Study
Lean Canvas Example YouTube
Lean Canvas Introduction YouTube Video
Identifying MY Real-World Agriculture Issue to Address
My Lean Business Plan
Week 9-10: Exploring Customer Segments and Revenue Streams
o Defining target customer segments and their needs. o Consider your channels to reach your target customers o Developing revenue models that align with the unique value proposition.
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Identifying your Problem- Step 1
Crafting the Solution- Step 2
Defining Target Customers- Step 3
Developing a Revenue Model-Step 4
Class Pitch Awards
Week 11: Cost Structures and Key Metrics
o Analyzing cost structures for operational efficiency. o Identifying measurable metrics; outline your unfair advantage to track progress and success.
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Analyzing Cost Structure- Step 5
Tracking Progress and Success-Step 6
Week 12: Finalize and Polish the Lean Business Model
- Review all components of your Lean Business Plan and prepare your final product.
Week 13: Preparing to Pitch
o Structuring an effective business pitch using the Lean Business Plan framework. o Peer review and feedback sessions to refine the plan and presentation.
Dual Credit- Value Added Agriculture (Open in September 2025) (Copy 1)
About Lesson

 

Discussion Questions:

 

Personal Attributes

    • How much food does your family throw away in a week? 
       
    • What are your most common reasons for discarding food? 
       
    • Do you plan meals before grocery shopping? How does that affect food waste? 
       
    • What specific food items do you struggle with storing properly? 
       
  • Solutions & Practices:
    • What are some practical ways to reduce food waste at home? 
       
    • What is your experience with composting or using leftovers creatively? 
       
    • Would you consider buying “ugly” produce or food items with slightly damaged packaging? 
       
    • What are some ways that businesses (restaurants, grocery stores, etc.) can reduce their food waste? 
       
Impacts & Motivations:
  • Why is food waste an important environmental issue? 
     
  • How does food waste impact the environment (e.g., methane emissions, resource consumption)? 
     
  • What are some potential benefits of reducing food waste (e.g., saving money, reducing hunger)? 
     
  • How might reducing food waste contribute to a more sustainable food system? 
     
  • What are the societal and ethical implications of food waste? 

 

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